They are surrounded by digital instruments, virtual synthesizers, and software-powered drum machines. They are not just musicians, they are software engineers, programmers, and audio engineers, all rolled into one. This approach to music production has revolutionized the accessibility and affordability of music creation. With the right tools, anyone can become a musician, regardless of their background or physical limitations.
John Hardig, owner of Treasuretronics, opened the business three years ago. He was motivated by the realities of the current economic climate and the need for accessible, affordable, and high-quality electronics. He saw a gap in the market for a local business that could provide these services.
* Hardig started off with an eBay profile selling vintage synthesizers. * John Hardig, the owner of the business, opened a brick and mortar store in Delhi, Ohio. * Hardig’s business focused on community and inspiring others to take creativity into their own hands.
Having a space to perform like this can even create homegrown prodigies, like Head Scientist One, AKA Levi Ward. Even before Ward had truly discovered synthesizers, he was drawn to the shop. “We had driven past it a few times, and I wanted to go very badly,” Ward says. “The first time I was there, it made me fall in love with synths in a way.” Ward’s deep dive into music production and synthesizers kicked into gear sometime around late 2021, when he was 11 years old. He purchased his first synth in May of 2022, “a handheld chiptune synth and I really liked it.”
This process, known as circuit bending, allows artists to manipulate the internal circuitry of a device to create unique sounds and textures. The process of circuit bending is relatively simple, but it requires a good understanding of electronics and a willingness to experiment. It involves opening up the device, identifying the components that control the sound, and then using tools like soldering irons and multimeters to modify the circuitry.
Hardig’s mission to foster a community of synth heads is well on its way, and it’s only been three years. As he says before the show, “I know most people order things on Sweetwater or Guitar Center online, but people really appreciate [a] place that they have a connection to.”