New wave was a reaction to the perceived excesses of glam rock and the limitations of punk rock. It sought to create a more accessible, commercially viable, and commercially appealing music. It was a movement that embraced experimentation and innovation, pushing the boundaries of traditional music structures and sounds. New wave artists often incorporated elements of electronic music, synthesizers, and drum machines, creating a distinctive sound that was both futuristic and nostalgic. This sound was a departure from the raw, stripped-down sound of punk rock. The use of synthesizers and drum machines allowed for a wider range of sounds and textures, creating a more complex and layered musical experience. New wave artists also experimented with different song structures and arrangements.