Music can be a great way to promote your business or event. How do you find the right music? Here’s what to look for:
Is it royalty free?
Royalty free music is just that—free of royalties (fees) when used in commercial applications. The best part about royalty free music is you only pay for it once and the music is yours to use forever. This makes it an attractive option for businesses or events with a small budget.
Does it fit your brand?
Choosing music that fits your brand can be tricky, but there are some simple ways to make sure you get it right. First, consider the mood you want to convey with your video. Is your brand fun or serious? Young or mature? Next, consider the demographics of your customers and target audience. What types of music do they like? Finally, think about how long you want your video intro to last. Longer intros need more engaging melodies, while short intros can get away with simple loops or jingles.
Is it easily accessible?
The best source for licensing royalty free music is online libraries like PremiumBeat, AudioJungle and Pond5. These sites have thousands of songs to choose from, making it easy to find something
Music can be a great way to promote your business or event. How do you find the right music? Here’s what to look for:
1. The right style: You want music that fits the feel of your project. If it’s an inspirational piece, you may want an inspiring soundtrack; if it’s a business video, you want something more professional.
2. The right length: Does the music track work with your project? Does it last the right amount of time? Is it too short or too long?
3. The right price: Whenever possible, look for royalty free music. This means you pay once, and use the music forever without having to worry about copyright infringement. This is hugely important when using music in videos and other content that will be seen by others on the internet. Royalty free music is often available for a small fee from online sites such as [Audiojungle](http://audiojungle.net) and [PremiumBeat](http://premiumbeat.com).
Music can be a great way to promote your business or event. How do you find the right music? Here’s what to look for:
Make sure you have the rights
The music that you use in your commercial needs to be owned by you, so that you can legally use it. The last thing you want is for YouTube to take down your video because of copyright issues. If a song has a Creative Commons license, then that means the owner wants to share their work with everyone and give them permission to use their work in any way they want. Some songs require that the creator gives credit, while others don’t.
Know your audience
Who are you trying to reach? What kind of music will they respond to best? Take time to think about who your audience is and what music they would enjoy. If you’re making an advertisement for children, then look for upbeat and fun music that will appeal to kids and encourage them to buy your product or service. If you’re making an advertisement for adults, then try instrumental or classical music, or even pop if it suits your brand or business. You should also consider the message of your advertisement; if it’s light-hearted and funny then perhaps something more
Music can be a great way to promote your business or event. How do you find the right music? Here’s what to look for:
Style & Genre. You know your brand and audience, so start there first. Think about what type of music fits your style and image. Is it fun, upbeat music for a commercial or soothing, relaxing sounds for a spa or hotel lounge? If you’re not sure, think about the genre of music that best fits your project and ask people you trust for recommendations.
Sound Quality. Pay attention to the quality of sound in the song samples you listen to. Professional productions use good mics and high-quality recording equipment. Listen for any background noise or distortion in the song that could make it difficult to hear your message over top of it.
Licensing Options. For most commercial use, you need a license that allows you to use the music in perpetuity (forever) and also consider if you need worldwide rights as well. PremiumBeat offers both royalty-free tracks and buyout (no copyright) music options, so there’s something that will fit any need and budget!
Music can be a great way to promote your business or event. How do you find the right music? Here’s what to look for:
The perfect song is out there somewhere, but where?
Don’t know what kind of music to use in your marketing video, advertisement or podcast?
Don’t want to get into any trouble with copyrighted music?
Not sure how to find something that will fit within your budget, and can help you stand out from the crowd?
Look no further! Triune Music is here to help. We’ve been providing high quality, royalty free electronic music for over 17 years. Our artists have released over 1,000 songs on various labels all over the world, and we’ve been featured on television and radio shows including Conan O’Brien and NPR’s All Things Considered.
Music can be a great way to promote your business or event. How do you find the right music? Here’s what to look for:
1. Is it royalty free? If you’re selling a product or service, you don’t want to pay royalties on the music.
2. Is it creative commons? This means the artist is allowing people to use it for free, but only if they give credit to the artist. It’s like a free license for commercial use. You can usually find this information on the artist’s website.
3. Is it in the public domain? This means that the copyright has expired and no one owns it anymore. (For example, Mozart died more than 70 years ago, so his music is in the public domain.)
4. Does it have a lot of positive reviews? If you search on the web, you’ll probably find lots of websites that compile reviews of songs and artists, as well as places where people post their own reviews of songs they’ve heard in films or commercials.
5. Does it have a good reputation online? Look at places like Twitter and Facebook to see how many people are talking about this song/artist, and what they’re saying about them.
You want to choose music that fits your message, and represents your brand. If you’re marketing a product or service that is fun and youthful, you might select a song with an upbeat tempo. If you’re promoting something serious, like a law firm or financial advisor, then perhaps a more somber background track is your best choice.
Whatever style of music you select should be in keeping with the overall theme of your project, and help send the message that you want to send about your brand.
Consider the lyrics. It’s the rare piece of music that works both with and without lyrics (that is why there are two distinct categories in our system – instrumental and vocal).**